Role conditions

Conditions defined according to the assigned account.

Role purpose

Ensure the correct execution of merchandising and brand visibility strategies at the point of sale (POS), guaranteeing proper stock and clean displays according to defined planograms to drive commercialization and sales.

Key responsibilities

1.    Visibility Execution: Implement, maintain and update visibility materials (POP, displays) according to defined planograms. 
2.    Stock and Assortment Control: Verify stock and ensure correct assortment on shelves and secondary displays. 
3.    Customer Service and Drive: Provide basic product information to customers, driving purchase and referring to specialist advisor when applicable. 
4.    Competitive Monitoring: Monitor prices, stockouts and competitor activities, reporting findings in the sales app. 
5.    POS Activity Recording: Record visits, inventories and merchandising execution accurately and promptly. 
6.    POS Presentation and Order: Ensure order, cleanliness and correct product presentation at POS. 
7.    Operational Alert Management: Alert timely on execution deviations or material shortages.

Requirements

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Education

Additional training

Knowledge

Experience

Minimum 0 months (entry-level profile), as long as local regulations allow.
Desirable experience in retail, promotions or merchandising roles.
Proficiency in smartphones and mobile apps for route management and real-time field reporting.
Background or willingness for POP material and planogram implementation activities.
Ability to travel between different points of sale and ensure product order and presentation.

Competencies